Measuring Business Performance in Central Highlands

Posted: 11th May

A new survey will take the temperature of the Central Highlands’ economic climate in 2021.

The Central Highlands Development Corporation (CHDC) has launched its latest Business Survey to measure regional business conditions and identify local issues affecting profitability and growth.

The survey, which takes between five and 10 minutes, can be found at chdc.com.au.

The survey can be completed anonymously and is open to anyone who owns or operates a business in the Central Highlands region.

“We’ll use the information to identify potential opportunities to further improve CHDC’s services to local businesses and to advocate for the region to government, investors and other major stakeholders,” CHDC Chief Executive Officer Arjan Bloemer says.

“It’s important for CHDC to have a strong grasp of the range of experiences faced by local businesses and the best way to do this is to go straight to the source.

“We ran a survey last August to gauge Covid’s impact on the local economy so this latest survey will help us to track how businesses have fared since then.”

Owners and operators from all business and industry sectors are encouraged to participate.

Survey respondents can enter a draw to win two tickets to an upcoming CHDC business forum.

“This is their chance to tell us exactly what it’s like doing business in the Central Highlands and to help CHDC enhance its efforts to support them,” Mr Bloemer says.

“The more responses we get, the clearer the picture we’ll have of the local business environment.”

The survey will be open for four weeks until 5:00pm Friday, 4 June and findings will be made public.

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